About The AwarePod
The AwarePod is the world’s first earbud designed specifically for women and gender-diverse people. Rather than following the industry standard of creating a pair of earbuds, the Canadian Women’s Foundation introduced a singular earbud.
Why? Because for a woman, girl, Two-Spirit, trans, or nonbinary person to feel safe, they’re often expected to keep one ear to the ground at all times.
The AwarePod symbolizes the countless precautions women and gender-diverse people take daily to stay safe. It wasn’t created to keep anyone safe but to spark conversation and highlight the need for systemic solutions to build safer communities and end gender-based violence.
How Clark Supported The AwarePod activation
At Clark Influence, we were thrilled to partner with the Canadian Women’s Foundation to amplify awareness for the AwarePod.
We executed an influencer campaign with five handpicked influencers from across Canada, who collectively created 12 impactful pieces of content featuring the AwarePod.
Additionally, over five influencers shared organic content highlighting the AwarePod after receiving it as a gift from the Canadian Women’s Foundation.
Each influencer was carefully selected to ensure the campaign resonated with diverse audiences in unique and meaningful ways.